About

About

L. Adjoa Armah is an Independent Curator, Design Anthropologist and Visual Researcher based between London, England and Accra, Ghana.

As an undergraduate, Adjoa studied Fine Art at Central Saint Martins before going on to study Womenswear at London College of Fashion. Throughout her studies, she worked in fashion styling: assisting for publications including Pop Magazine, Vogue Japan, Vogue China, Arise Magazine and Purple Magazine. After graduating she went on to work in fashion studios including Ohne Titel, Preen by Thornton Bregazzi, Carolyn Massey and Faustine Steinmetz: during this time she also contributed to the Bloomsbury Fashion Photography Archive and  worked on a freelance basis for product designers and tech start-ups.


An MA in Material, Anthropology and Design at University College London allowed her to turn her focus towards design research, she continues to consult on a freelance basis while conducting her self-directed and academic work. She has conducted visual/design research and ethnographic projects for companies including The Future Laboratory, Gainsbury and Whiting, Louis Vuitton, Christian Dior, Givenchy, Roberto Cavalli, Celine, Lululemon, Desiel Black Gold, Oakley, Reebok, Adidas, UFC and Rio 2016. In 2017 she was one of 3 Heritage Lottery Fund grant recipients to work with the curatorial and archive team at Autograph ABP gallery in London on the Missing Chapter project.

 
In 2015, she founded 'Saman', an archive of photographic negatives collected across Ghana. To date, the archive numbers approximately 30,000 images, taken between 1963 and 2010, collected from dozens of photographers across the country. In autumn 2017, she began working towards a PhD at Royal College of Art in Curating Contemporary Art. The research uses the archive as a point of departure to explore the aesthetic dimension of the ethnographic encounter, the form of the ethnographic document and researcher positioning within the diaspora context. Her academic work sits between history, anthropology, artistic practice and curatorial practice. Adjoa is currently working on exhibition and publishing projects with the archive and corresponding narratives.

Link to Vogue interview